PODRŠKA UMJETNE INTELIGENCIJE (AI) INVESTITORIMA NA TRŽIŠTIMA KRIPTOVALUTA

Abstract

The relatively recent creation and emergence of cryptocurrencies (Bitcoin, ‘’blockchain’’), which was paved by enormously rapid technological changes and innovations, has led to a very dynamic spread of their use throughout the world. Beyond their original role in the payment system, due to a number of their characteristics, cryptocurrencies are now primarily a medium of value storage, that is, they are becoming a very specific commodity traded on cryptocurrency markets. In this brief insight into the specific issue of cryptocurrencies, we have tried to point out the inferiority of cryptocurrencies in the role of a medium of payment compared to traditional payment instruments (fiat money). On the other hand, as investment instruments, the problem with cryptocurrencies is that their prices on the markets are extremely volatile, which makes investments in cryptocurrencies highly speculative. Since cryptocurrencies appear in digital form (without any intrinsic value), their price directly depends on the supply and demand relationship on the market, which is very variable, and therefore the prices are volatile and difficult to predict. Given their nature, very sophisticated tools are needed to help investors make the right decisions when buying or selling cryptocurrencies. The development of artificial intelligence (AI) corresponds to the growth and use of cryptocurrencies. Due to its new capabilities, artificial intelligence is becoming a very powerful tool in the hands of investors who can now more easily and efficiently manage their overall investments, especially investments in cryptocurrencies. The strategic power of AI in this area refers to the ability to predict prices, volatility, build and manage a portfolio with more advanced portfolio management strategies, and protect against market risks and fraud. The Open AIs (ChatGPT and Deepseek) that we have analyzed here provide a very wide range of assistance and advice in the segments we have previously mentioned. These assistances relate to the use of cryptocurrencies for payments and investing in cryptocurrencies. In addition to professional investors, individual and small investors can also use the help of open AI in the range from education through all phases of investment to portfolio management.