UTICAJ INOVACIJA U ISTRAŽIVANJU I RAZVOJU NA PRIHODE ODABRANIH FIRMI AUTOMOBILSKE INDUSTRIJE

Abstract

The importance of innovations in research and development for increasing company revenues and profits, as they enable the creation of new, competitive products that attract consumers and boost sales volume. The impact of investment in research and development on company revenues was investigated, aiming to determine the relationship between investment and the economic performance of companies. The research was conducted on a sample of four car companies over the period from 2019 to 2023. The main hypothesis is based on that, that increasing investment in research and development affects the revenue growth of the car industry, with the number of products sold used as an additional indicator. The results indicate a positive correlation between investment in research and development and achieved revenues, confirming the importance of investing in innovations to achieve better economic results and company competitiveness, which was the primary goal of the research. This scientific research paper contributes to a better understanding of the relationship between research, development, and economic success in the industry.