KONKURENTNOST, KVALITET I ZADOVOLJSTVO KUPACA U MESNOJ INDUSTRIJI

Abstract

When we consider the market conditions in the meat industry sector, it is evident that a saturation of products is emerging. With the separation and establishment of numerous companies, which are increasingly appearing today, new producers are entering the economic market. The introduction of hundreds of new products significantly affects the already existing brands and products by leading to a decline in demand for existing ones and the formation of a larger number of competitors. From this perspective, we can say that this potentially leads to crises in companies, which are caused by consumer reactions to the products. Sometimes these reactions are positive, but in the sea of identical or similar products, comparisons arise, leading to negative reactions toward certain products. Based on such feedback from customers to manufacturers, key business decisions can be made. In this way, manufacturers can realize how customer satisfaction through the quality of their products affects competitiveness. Every piece of feedback from customers is valuable and useful information about the product, and it can even provide free ideas on how to complement, improve, or upgrade a product or service. Additionally, here we can mention innovation as a tool for competitive advantage and as a means of improving products. Quality and customer satisfaction management is a very extensive, ongoing process that unites several sectors within a company to create the best and highest-quality product that, through its characteristics, will be far superior to the competition, to the general benefit and satisfaction of customers. If a new product is of high quality, it can gain social recognition and customer satisfaction.