Reflections about variability of perception through the process of modeling versus perception of model per se

Abstract

This paper examines the process of modeling, peculiar for architectural creativity, focusing on the perception of models by creator on the one hand, and the perception of the observer (user) on the other. The research is conducted on two levels: theoretical and practical. Practical work includes modeling according to given topics that implies process of transformation of idea starting from literary constructions of titles, through the development of models, to the photographs that represent it. The aim of research is to explore and explain the creative process. On the other hand, the theoretical research includes consideration of phenomenon of perception, through the definition of the differences in the perception of the model by the creator and the viewer.