E-Commerce in DinaCard System

Abstract

This paper presents the status of e-commerce in Serbia with the focus on the domestic DinaCard system, its architecture and participants in the system. We reported results on Internet transaction in DinaCard system in 2009, 2010 and 2011. We found that the number of all participants, including banks with the license for acquiring, banks with the license for issuing and Internet merchants was extremely low (up to 5) and showed no significant positive trend. As a consequence, the number of transactions with the DinaCard cards was also unacceptably low. Based on these results, we concluded that the DinaCard system for Internet transactions have a great potential, but all the participants have to make an effort to significantly increase the use of the domestic card in e-commerce.