INTEGRAL MANAGEMENT FOR CORPORATE SOCIAL RESPONSIBILITY

Abstract

If an organization wishes to achieve social responsibility required by the consequences of neoliberal economic theory and practice of exploitation, it should follow the ideas of integral management and innovate its governance, management and practice towards social responsibility. In this paper, we research why social responsibility is needed, what it involves and how it is achieved, whereby as a lever for achieving it we propose to use the MER model of integral management and the Dialectical Systems Theory. We stem from the ISO 26000 standard on social responsibility, which puts the organizational governance (and the resulting organization management) at the centre of the seven core subjects for the achievement of social responsibility. ISO 26000 highlights the holistic approach and interdependence as key connecting merits, which are also part of the Dialectical Systems Theory. Our research has shown that in order to achieve social responsibility, organizations must primarily innovate their governance from its management and later the entire business practice is derived.