SMALL BUSINESS GROWTH IN THE CONTEXT OF TOURISM

Abstract

The discussion evolves around the concept
of small business considering specific characteristics and
especially external factors influencing their performance,
more specifically their growth. Analysis related to small
business have noticeably grown in the last twenty years,
being for a long time outshined by the global dominance of
large businesses operations. The huge presence of small
businesses in any economy provides a basis for reviewing
various aspects related to their operations. In terms of the
increasing importance of small business for the recovery
and growth of world economy, the characteristics of small
businesses are relevant and important research areas. Small
businesses have been considered to be dominant in areas
where conducting business is strongly influenced by tourism.
This paper is oriented strongly towards the issues and
settings of small business with a focus on those situated in
the touristic region of Ohrid, Macedonia. Hence the purpose
of this research effort is to determine whether the growth of
small businesses is influenced by different aspects,
especially the regional aspect of being active in a touristic
region. The empirical research includes 89 companies from
the most prominent touristic destination in Macedonia, the
city of Ohrid. A multiple regression analysis is used or an
empirical point including multiple independent variable and
one dependent variable reflecting various aspects of the
proposed discussion focusing around growth and tourism.