DEVELOPMENT AND PERSPECTIVES OF DIGITAL ECONOMY IN THE REPUBLIC OF SERBIA

Abstract

The Internet revolution is driving new advances
in the digital economy. The new economy must harmonize
traditional and modern approaches to the economy in order
to respond to the challenge of managing the country based
on monitoring technological change and innovation. The
digital economy is considered to be the key to solving a
large number of social, economic, and other problems in
society, as well as to achieving sustainable development and
economic growth of the national economy. The evolution of
information and communication technology on which the
digital economy is based is an essential factor in ensuring
labour productivity and economic growth. The main goal of
this paper is to present the digital economy in the Republic
of Serbia as a possible chance and opportunity for the
realization of which it is necessary to establish a new
business model, as well as to determine the relationship
between the achieved level of digital development and
economic development.