CHALLENGES OF INTERNATIONALIZATION SERVICE ON GLOBAL MARKETS // IZAZOVI INTERNACIONALIZACIJE USLUGA NA GLOBALNOM TRŽIŠTU

Maja Đokić, Biljana Lukić, Meri Nešković

Апстракт


Before a company decides to sell their products and services abroad, theymust fully understand the international marketing environment. The international environment, in the last two decades, has been creating new opportunities and problems. World trade and investment have grown rapidly thanks to attractive markets, especially in Western and Eastern Europe, China and Russia. As a result, the international financial system has become more complex, and companies involved in international trade are faced with rising trade barriers that were set to protect the domestic market from foreign competition.
All the companies that compete in intern ational markets must first understand the international trading system. When sold in other countries, companies are faced with various limitations. Opportunities for export of services are large and growing. However, since trade creates jobs and holds the key to economic growth, the whole world wants a share in the growing service sector. The combination of environmental factors that contribute to the success of the organization in the local market, may be absent in foreign markets. This can lead to the failure of attempts to export the service formula. Global competition will continue to grow, which requires a better understanding of international service concepts, problems and challenges.


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DOI: http://dx.doi.org/10.7251/EMC1602263DJ

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ISSN 2232- 8823          EISSN 2232-9633

UDK: 33

IZDAVAČ:
Panevropski univerzitet “APEIRON”
FAKULTET POSlOVNE EKONOMIJE
Pere Krece 13, 78102 Banja Luka, BiH/RS
www.apeiron-uni.eu

Odgovorno lice izdavača:
DARKO Uremović

Urednik izdavača:
ALEKSANDRA Vidović

Glavni i odgovorni urednik:
Zorka Grandov

Urednik:
SANEL Jakupović

Uređivački odbor / International members:

Prof. Dr. Esad Jakupovic, academic, Pan - European University Apeiron Banja Luka, Bosnia and Herzegovina
Prof. Dr. Zoran Avramovic, academic, Pan European University Apeiron Banja Luka, Bosnia and Herzegovina
Prof. Dr. Vuk Ognjanović, Faculty of Transportation, communications and logistics, Berane, Montenegro
Prof. Heri Bezić, Dean, Faculty of Economics, University of Rijeka, Croatia
Prof. Dr. Vinko Kandžija, Faculty of Economics, University of Rijeka, Croatia
Prof. Dr. Vlatka Bilas, University of Zagreb, Faculty of Economics, Croatia
Doc. Dr Anica Hunjet, University North, Varazdin, Croatia
Prof. Dr. Mirko Tripunovski, dean, FON University in Skopje, Macedonia
Prof. Dr. Bojan Rosi, Dean, Faculty of Logistics Celje, University of Maribor, Slovenia
Prof. Dr. Nenad Vunjak, Dean, Faculty of Economics in Subotica, University of Novi Sad, Serbia
Prof. Dr Slađana Barjaktarović - Rakocevic, Vice Dean, Faculty of Organizational Sciences (FON), Belgrade, Serbia
Prof. Dr. Kıymet Tunca Caliyurt, Trakya University Edirne, Turkey


Redakcijski odbor:

MARKO Laketa, Panevropski univerzitet Apeiron, BiH
ALEKSANDRA Vidović, Panevropski univerzitet Apeiron, BiH
DRAGAN Kolev, Panevropski univerzitet Apeiron, BiH
MAJA Đokić, Panevropski univerzitet Apeiron, BiH
JANA Aleksić, Panevropski univerzitet Apeiron, BiH
NINA Uremović, Panevropski univerzitet Apeiron, BiH
VANJA Sredojević, Panevropski univerzitet Apeiron, BiH
ŽIVANA Kljajić, Panevropski univerzitet Apeiron, BiH


Sekretar i tehnička podrška:
MARICA Banović

Lektor srpskog jezika:
TANJA Ančić

Lektor engleskog jezika:
STOJANKA Radić

Tehnički urednik:
SRETKO Bojić

Web dizajn:
SINIŠA Kljajić

Štampa:
Markos, Banja Luka

Tiraž:
300

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scholar.google.com
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crossref.org
road.issn.org
erihplus.nsd.no 

 

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