Vol. 30 No. V (2025): EMC Review - ECONOMY AND MARKET COMMUNICATION REVIEW

Чланци

• BRAND PERCEPTION DYNAMICS: A STUDY OF ADIDAS AND NIKE IN CZECH AND SWEDISH CONTEXTS

  Josef Voráček, Daniel Opelik, Eliška Chudá

  8-19

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• ENHANCING SERVICE QUALITY THROUGH MARKETING AUTOMATION: IMPLICATIONS FOR THE DIGITAL ECONOMY

  Saša Jovanović, Aleksandra Pavićević, Goran Đoković

  20-34

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• THE IMPACT OF CLIMATE CHANGE ON RURAL AREAS AND RURAL TOURISM: AWARENESS AND PERCEPTIONS

  Andreja Katolik Kovačević, Hrvoje Sivrić

  35-48

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• MEASURING ONLINE MOBILISATION POTENTIAL FROM A MICRO-NARRATIVES SURVEY: LEADING CONCERNS FOR POST-YUGOSLAV RESIDENTS IN AUSTRIA, GERMANY, AND CROATIA

  Bojan Baškot, Maja Barišić

  49-65

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• EURO - THE EUROPEAN UNION’S SINGLE CURRENCY - A CHALLENGE AND / OR A GOOD SOLUTION FOR CROATIA

  Maja Vretenar Cobović, Mirko Cobović, Matej Galić

  66-81

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• ISTRAŽIVANJE JAVNE SVIJESTI O KRUŽNOJ EKONOMIJI U REPUBLICI HRVATSKOJ

  Dijana Mečev, Linda Martić Kuran

  82-99

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• STRATEGIC FRAMEWORK FOR BIODIVERSITY PROTECTION: A CASE STUDY OF THE REPUBLIC OF SRPSKA

  Ilija Čigoja, Marijana Kapović Solomun, Vesna Novaković

  100-111

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• THE RELATIONSHIP BETWEEN LIQUIDITY CREATION AND DIVERSIFICATION IN BANKING: A COMPREHENSIVE LITERATURE REVIEW

  Bade Ekim Kocaman, Adalet Hazar

  112-129

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• FROM ALGORITHM TO AESTHETICS: ARTIFICIAL INTELLIGENCE’S PLACE IN CREATIVE SECTOR

  Nenad Perić, Mirjana Milovanović, Filip Čudić

  130-143

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• THE STRATEGIC INTEGRATION OF ARTIFICIAL INTELLIGENCE IN MARKETING: PREDICTIVE ANALYTICS AND PERSONALIZATION - THE CASE OF MERCEDES-BENZ

  Mirjana Milovanović, Vesna Novaković

  144-156

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• BRIDGING THE AI GAP: CHALLENGES AND OPPORTUNITIES IN THE ADOPTION OF AI IN THE CROATIAN HOSPITALITY AND TELECOMS INDUSTRY

  Marina Lovrinčević, Vlatka Škokić, Valentina Popović

  157-165

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• DECONSTRUCTING FAIR VALUE: A POSTMODERN ANALYSIS OF ACCOUNTING AS A SOCIAL REALITY

  Firat Botan Şan, Alper Erserim

  166-184

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• OKVIR ZA PRIMJENU ESG-A U IZVJEŠTAVANJU BANAKA

  Sanja Broz Tominac, Martina Dragija Kostić, Ivana Dražić Lutilsky

  185-194

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• STOHASTIČKI ASPEKTI OGRANIČENJA EKONOMSKE EFIKASNOSTI USLIJED SOMATSKIH MANIFESTACIJA POTISNUTIH EMOCIJA ZAPOSLENIH

  Jana Aleksić, Gordan Bajić, Mirjana Landika

  195-208

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• OVERVIEW OF THE DEVELOPMENT OF DISTRIBUTION CHANNELS IN THE HOTEL INDUSTRY: ANALYSIS OF A LUXURY HOTEL IN SPLIT

  Marijana Jurišić Mustapić

  209-224

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• WELLBEING I ODRŽIVI RAZVOJ: SINERGIJA MENADŽMENTA I MARKETINGA U MODERNIM KOMPANIJAMA

  Jana Aleksić, Milica Petković

  225-231

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