BALKANIZATION OF MEDIA: RAMP ON THE PATH OF EUROPEAN INTEGRATION // BALKANIZACIJA MEDIJA: RAMPA NA PUTU EVROPSKIH INTEGRACIJA

Darko Tadić

Апстракт


The dramatic changes in the political, social and economic transformation of Western Balkans countries have brought the tectonic disturbances in the earlier system of mass media operations in these societies. The process of worldwide globalization, a strong influence of the Internet and electronic communications, and development of new communication technologies had not brought the expected improvement in work of the media. On the contrary, after the traumatic experience of the nineties, the media in the Balkans show retrograde signals of closure, xenophobia, localism, and low professional and technological progress.
These negative processes in the field of media and information business significantly hinder the integration of these countries on the path to Europe, introducing the notion of Balkanization of the media in everyday media practice. Lack of understanding of the media business pushed the Balkan countries on the periphery of the global media scene. Bearing in mind the specific historical, political, economic and cultural patterns in this region, the media in the Balkans have become hostage to the ruling elite, and therefore were reduced to the function of the simple service to transfer messages without major contributions to the progress of societies in which they operate.
The only way out of this situation is a profound and radical transformation of the Western Balkans in the political, economic and cultural spheres, providing greater and more authentic contribution to European and world road to global society, which will create conditions for equal membership of these countries in the global society of the future. This transformation can be achieved by better education of employees in the media, better transparency of media ownership, magnification of media outlets owned by citizens (independent media) and greater technological literacy of the general population through systematic work in the educational system of these countries.


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DOI: http://dx.doi.org/10.7251/EMC1602380T

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ISSN 2232- 8823          EISSN 2232-9633

UDK: 33

IZDAVAČ:
Panevropski univerzitet “APEIRON”
FAKULTET POSlOVNE EKONOMIJE
Pere Krece 13, 78102 Banja Luka, BiH/RS
www.apeiron-uni.eu

Odgovorno lice izdavača:
DARKO Uremović

Urednik izdavača:
ALEKSANDRA Vidović

Glavni i odgovorni urednik:
Zorka Grandov

Urednik:
SANEL Jakupović

Uređivački odbor / International members:

Prof. Dr. Esad Jakupovic, academic, Pan - European University Apeiron Banja Luka, Bosnia and Herzegovina
Prof. Dr. Zoran Avramovic, academic, Pan European University Apeiron Banja Luka, Bosnia and Herzegovina
Prof. Dr. Vuk Ognjanović, Faculty of Transportation, communications and logistics, Berane, Montenegro
Prof. Heri Bezić, Dean, Faculty of Economics, University of Rijeka, Croatia
Prof. Dr. Vinko Kandžija, Faculty of Economics, University of Rijeka, Croatia
Prof. Dr. Vlatka Bilas, University of Zagreb, Faculty of Economics, Croatia
Doc. Dr Anica Hunjet, University North, Varazdin, Croatia
Prof. Dr. Mirko Tripunovski, dean, FON University in Skopje, Macedonia
Prof. Dr. Bojan Rosi, Dean, Faculty of Logistics Celje, University of Maribor, Slovenia
Prof. Dr. Nenad Vunjak, Dean, Faculty of Economics in Subotica, University of Novi Sad, Serbia
Prof. Dr Slađana Barjaktarović - Rakocevic, Vice Dean, Faculty of Organizational Sciences (FON), Belgrade, Serbia
Prof. Dr. Kıymet Tunca Caliyurt, Trakya University Edirne, Turkey


Redakcijski odbor:

MARKO Laketa, Panevropski univerzitet Apeiron, BiH
ALEKSANDRA Vidović, Panevropski univerzitet Apeiron, BiH
DRAGAN Kolev, Panevropski univerzitet Apeiron, BiH
MAJA Đokić, Panevropski univerzitet Apeiron, BiH
JANA Aleksić, Panevropski univerzitet Apeiron, BiH
NINA Uremović, Panevropski univerzitet Apeiron, BiH
VANJA Sredojević, Panevropski univerzitet Apeiron, BiH
ŽIVANA Kljajić, Panevropski univerzitet Apeiron, BiH


Sekretar i tehnička podrška:
MARICA Banović

Lektor srpskog jezika:
TANJA Ančić

Lektor engleskog jezika:
STOJANKA Radić

Tehnički urednik:
SRETKO Bojić

Web dizajn:
SINIŠA Kljajić

Štampa:
Markos, Banja Luka

Tiraž:
300

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scholar.google.com
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crossref.org
road.issn.org
erihplus.nsd.no 

 

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