MODELLING OF INNER CORRELATION FACTORS AS A PLATFORM FOR QUALITY MANAGEMENT IN THE HOTEL INDUSTRY IN B&H (RS) / MODELIRANJE INTERKORELACIONIH FAKTORA KAO PLATFORME UPRAVLJANJA KVALITETOM HOTELIJERSKOG POSLOVANJA U BiH (RS)

Abstract

Through sets of measures and decisions, the business systems direct their own activities on the path of realization of business goals, defined as the desired values of the output vector coordinates. The business efficiency demands adequate market positioning in a complex and intensively interactive correlation matrix of the social – economic system, and it is achieved through adequate creation, recognition and adjusting to user demands. Market positioning represents a set of measures and activities through which the business system, by creating of its own output, strives through efficient allocation of the potentially available resources towards making its own offer acceptable and more attractive in comparison with the other competitors. The specific circumstances of business systems in transition countries are characterized by focusing on survival and neglecting an innovative approach and failing to activate the available potentials in creation of business strategies. The additional challenge and inspiration for concretization of affirmative market positioning inevitably refers to the size, intensity, stochastic character, diversity and variability of factors creating the user expectations, and which necessarily must be adequately recognized, qualified, quantified and encompassed by adequate decision-making model. Objectification of the aforementioned activities, in the selected research project, is primarily determined by orientation towards natural – geographic, cultural, sports – recreational and/or educational aspects, as well as through expressive tendency of lacking orientation towards an innovative approach to creation, amending and/or enriching of the offer package. The abovementioned results from the business determination which implies focusing on a narrow market segment, traditionalism in creation and promoting of the offer packages, significantly limited offer range, especially in the segment of additional services, language barrier.Maximizing the keeping of competitive position up-to-date on the global, rather than the local level, harmonizing of the business activities with resource potentials and system environment requires activation of the intellectual capital within the meaning of model verification of the noted tendencies and their perfecting into a business decision-making system.Activation of potential of the innercorrelation static methodology enables classification of direction and intensity of individual influence of stochastic values as the determinants of the achieved level and user perception of the service quality in the hotel industry. The selection of factors compatible with the real circumstances contributes to the theoretical verification of the selected business portfolio in the process of creation of the desired business result and calculation of the monetary consequences of individual business determinations.