MARKETING STRATEGIES FOR THE PREPARATION OF FUTURE PROFESSIONALS WHO WILL BE EMPLOYED IN THE REPUBLIC OF MACEDONIA

Abstract

The Macedonian society in its transition is characterized by two important dimensions which depict all aspects of life. Firstly, the democratization of the social flows, and secondly, the market orientation of the economy and the public sector. While we could say there is not much to discuss about the business processes, apart from the dynamics and its more authentic accomplishment, the market orientation on the other hand is perceived as a possible concept for accomplishing a certain activity directly or indirectly, except for the for-profit organizations. Hence, this triggers the issue of the market character of the public institutions and the access to the jobs offered within these institutions. The analysis of the basic principles of economy which refer to the establishment of a greater level of economic freedom and equal requirements for obtaining a job position in the economic entities, the support of entrepreneurship, the advancement of the dynamic implementation of the economic reforms for improving the business climate and enhancement of the Macedonian economy’s competitiveness, predicts the continuity of the already established economic reforms. The implementation of the aforementioned projects enables the direct contribution to the increase of the economic growth as well as the reduction in the unemployment rate which is a structural problem of the Macedonian economy. The issue of structural unemployment in the Republic of Macedonia is a top strategic priority in the analysis of this paper.