Internal corporate communication as a factor of efficient business measured by the”think-feel-do” method (Case study) // KORPORATIVNA INTERNA KOMUNIKACIJA KAO FAKTOR EFIKASNOG POSLOVANJA MERENA „THINK-FEEL-DO” METODOM (CASE STUDY)

Abstract

In modern business, there is the awareness that the success of a company also depends on the perception of employees about the company they work in. Therefore, increasing attention is paid to the research of internal corporate communication. A lot of marketing agencies have used a new methodology for measuring and improving internal communication in corporations in recent decades. It is the so-called “think-feel-do” model that represents the theory of cognitive, emotional and behavioral brain research, but also a model that provides a specific impact on each of these elements of internal communication in particular. Therefore, this method is based on the research of three segments of internal communication and finding the concrete solutions for their improvement. This is a new approach to internal communication in companies. It transcends the traditional concepts of research of this phenomenon so far. It is believed that this method will dominate the research of communication systems in the following period, that is, it is a technique for the future of enhanced internal corporate communication.