APPLICATION OF THE COPRAS METHOD IN THE EVALUATION OF TRADE EFFICIENCY IN SERBIA

Abstract

The issue of the evaluation of trade efficiency based on multi-criteria analysis is very current, complex and significant. It provides a basis for improving, by applying adequate measures, the efficiency of trade in the future. With this in mind, this paper analyzes the efficiency of Serbian trade based on the COPRAS method. The obtained results of the empirical research of trade efficiency in Serbia using the COPRAS method show that it was best in 2020. Recently, the efficiency of trade in Serbia has been continuously increasing. This was positively influenced by numerous factors: economic climate, living standard, employment, inflow of foreign direct investment (global retail chains), modern concepts of cost and business management, digitalization of all business, electronic sales. The negative impact of the Covid-19 corona virus pandemic on trade efficiency in Serbia is negligible (compared to other economic activities, for example, Tourism and hospitality), and is partially offset by increased online sales.