Vol. 32 No. 1 (2026): EMC Review - ECONOMY AND MARKET COMMUNICATION REVIEW

Чланци

• WOMEN’S ECONOMIC INDEPENDENCE AS A FACTOR OF SOCIAL EQUALITY

  Radmila Pejić

  8-20

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• THE IMPACT OF AI-DRIVEN PERSONALIZATION ON CONSUMER BEHAVIORAL INTENTION AND SATISFACTION IN DIGITAL ADVERTISING

  Dragana Nikolić Ristić, Tatjana Mamula Nikolić, Mirjana Milovanović

  21-38

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• ECONOMIC AND DEMOGRAPHIC IMPACTS ON THE PENSION INSURANCE SYSTEM IN THE REPUBLIC OF CROATIA - PROJECTIONS OF THE SUSTAINABILITY OF THE SYSTEM

  Maja Vretenar Cobović

  39-50

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• OPTIMISATION OF RESTAURANT OPERATIONS THROUGH THE USE OF AI TECHNOLOGY: A CASE STUDY OF THE GASTROPOINT RESTAURANT

  Sanja Dalton

  51-63

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• UNRAVELING CORRUPTION IN THE WESTERN BALKANS: A COMPARATIVE ANALYSIS OF BOSNIA AND HERZEGOVINA’S INSTITUTIONAL AND ECONOMIC DYNAMICS

  Selma Delalić, Senka Sojkić, Vaso Mijanović

  64-81

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• TRADE IN THE ERA OF DIGITALIZATION AND MARKETING: E-COMMERCE AS A CHALLENGE TO THE TRADITIONAL RETAIL MODEL

  Vlatka Bilas, Mirjana Milovanović, Kristina Romanić, Sanel Jakupović, Vesna Novaković

  82-98

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• BRIDGING THE GAP: THE ROLE OF SOFT SKILLS AND DIGITALIZATION IN CURRENT EMPLOYEE TRAINING AND DEVELOPMENT

  Vasilii Ostin

  99-107

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• THE IMPACT OF COMMUNICATION SKILLS AND POLITENESS ON TOURIST SATISFACTION: EVIDENCE FROM BATAM ISLAND HOTELS

  Afriana Afriana, Imran Aslan

  108-130

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• CLUSTER ANALYSIS OF THE MEMBER COUNTRIES OF THE EUROPEAN UNION ACCORDING TO ENERGY, ENVIRONMENTAL AND ECONOMIC INDICATORS

  Mihovil Anđelinović, Davor Labaš, Katarina Sičaja

  131-148

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• Digital Informal Learning and the Future Workforce: Cross-Regional Evidence

  Hana Trávníčková

  149-160

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• A STUDY ON THE EFFECT OF DIGITAL GAME ADDICTION ON ATTITUDE

  Fadime Dilber, Murat Sağlam, Mehtap Genç, Yasemin Şanlı

  161-177

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• DIGITAL MATURITY OF PUBLIC ADMINISTRATION AND ITS IMPACT ON COUNTRIES’ ECONOMIC PERFORMANCE: A COMPARATIVE ANALYSIS BASED ON THE EGDI, DIGITAL DEVELOPMENT SCORE, AND THE OECD DIGITAL GOVERNMENT INDEX

  Zoran Milosavljević, Nina Uremović, Mirjana Landika

  178-190

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• CROSS-SECTIONAL ANALYSIS OF ECONOMIC, SOCIAL AND TECHNOLOGICAL FACTORS OF COUNTRIES DEVELOPMENT USING THE I-DISTANCE METHOD

  Željko V. Račić, Marko Lajić

  191-204

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• SOCIOLOGICAL DETERMINANTS OF THE BUSINESS DECISION‑MAKING PROCESS IN BOSNIA AND HERZEGOVINA

  Mirjana Čeko

  205-220

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• APPLICATION OF GLOBAL INTERNAL AUDIT STANDARDS FOR SUSTAINABLE FINANCIAL REPORTING

  Vesna Novaković, Miloš Grujić, Vedrana Vuković Perduv, Vanja Sredojević

  221-231

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