Vol. 29 No. 1 (2025): EMC Review - ECONOMY AND MARKET COMMUNICATION REVIEW

Чланци

• SPILLOVER OF VOLATILITY ON THE FINANCIAL MARKETS; M-GARCH INSIGHTS FROM PRE- AND POST-CRISIS PERIODS IN EU COUNTRIES

  Petra Palić

  8-30

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• DIVERGING PATHS: HIRING IN THE PUBLIC AND PRIVATE SECTORS

  Branka Zolak Poljašević, Nemanja Berber, Dragana Došenović Milaković

  31-47

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• PERCEPTIONS AND CHALLENGES OF ESG REPORTING FOR THE ACCOUNTING PROFESSION IN BOSNIA AND HERZEGOVINA

  Miloš Grujić, Isidora Džombić

  48-67

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• THE IMPACT OF SALES PROMOTION METHODS ON CUSTOMER-BASED BRAND EQUITY

  Stefan Alimpić, Milica Slijepčević, Vladan Madić

  68-86

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• CLICK, SHARE, RECOMMEND: EXPLORING USER BEHAVIOUR IN MOBILE APP USAGE

  Katija Vojvodić, Matea Matić Šošić

  87-98

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• AUDITING GREENWASHING: THE ROLE OF AUDITORS IN DETECTING MISLEADING SUSTAINABILITY CLAIMS

  Miloš Pavlović, Čedomir Gligorić, Danijela Pavlović

  99-112

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• THE ROLE OF CROATIAN CULTURAL HERITAGE IN CREATING A RECOGNIZABLE TOURIST BRAND – RESPONDENTS’ ATTITUDES AND PREFERENCES

  Marina Guzovski, Mara Gedžić

  113-126

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• THE FUTURE OF WORK IN BANKING 5.0: EXAMINING THE IMPACT OF AUTOMATION AND ARTIFICIAL INTELLIGENCE ON EMPLOYEES IN SERBIAN BANKS

  Jelena Lukić Nikolić, Slađana Andrian Sredojević

  127-143

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• A COMPARATIVE ANALYSIS OF BRAND VALUATION: THE HIROSE METHOD VS. BRAND FINANCE

  Çağatay Mirgen, Funda Bayrakdaroğlu

  144-158

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• PHILLIPS CURVE AND OKUN’S LAW IN TRANSITION COUNTRIES WITH MODERATE AND INCREASED INFLATION

  Selma Vidimlić

  159-175

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• REPREZENTATIVNOST KULTURNE BAŠTINE ISTRE I KVARNERA NA NAJČITANIJIM HRVATSKIM PORTALIMA I DRUŠTVENIM MREŽAMA TURISTIČKIH ZAJEDNICA

  Krešimir Dabo, Hrvoje Jakopović, Dejan Gluvačević

  176-194

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• TECHNICAL PROGRESS AS A FACTOR OF ECONOMIC GROWTH

  Dejan Gligović

  195-204

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• OBJECTIVES OF MONITORING AND EVALUATING WORK PERFORMANCE

  Dejan Gligović

  205-213

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• UPOTREBA SISTEMA BESPILOTNIH VAZDUHOPLOVA (DRONOVA), POREĐENJE: BOSNA I HERCEGOVINA SA OSTALIM ZEMLJAMA

  Zoran Injac, Danislav Drašković, Boris Mikanović

  214-229

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• LEVERAGING ARTIFICIAL INTELLIGENCE FOR HUMAN RESOURCES DIGITALIZATION: TRANSFORMING WORKFORCE MANAGEMENT IN THE ERA OF SMART TECHNOLOGIES

  Aleksandar M. Damnjanović, Siniša M. Arsić, Dragan Kolev

  230-239

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• SUSTAINABILITY VS. STABILITY: SHOULD CENTRAL BANKS INVEST IN GREEN BONDS?

  Branka Topić – Pavković

  240-254

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• PEPSI AND FLEXIBLE MARKETING STRATEGY IN PAKISTAN – AN ERA SPANNING THREE DECADES

  Syed Ali Abbas

  255-267

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