Vol. 33 No. 2 (2026): EMC Review - ECONOMY AND MARKET COMMUNICATION REVIEW

Economy and Market Communication Review
ISSN: 2232-8823 (Print) / ISSN: 2232-9633 (Online) / UDK: 33

Published: 2026-07-15

Чланци

RECREATIONAL ACTIVITIES AS AN INVESTMENT: IMPACT ON STRESS, JOB SATISFACTION AND ECONOMIC EFFICIENCY OF A COMPANY

Mirjana Nedović, Katarina Kulić, Mira Majstorović

260-273
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COMPARISON OF FINANCIAL PERFORMANCE INDICATORS OF HOSPITAL HEALTHCARE INSTITUTIONS

Anita Kedačić, Sanja Knežević Kušljić, Lena Sigurnjak

274-288
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TOP-MANAGEMENT ACTIVITIES IN TRANSITIONAL ECONOMIES: A FACTOR-ANALYTIC STUDY FROM BOSNIA AND HERZEGOVINA

Dražen Jovanović, Jasmina Đurašković, Suzana Balaban

289-307
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RULER, LOVER, OR OUTLAW? ARCHETYPAL DIVERGENCE IN ELITE TRACK AND FIELD ATHLETES’ DIGITAL SELF-PRESENTATION

Josef Voráček, Daniel Opelik, Andrea Žižková

308-321
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COMPARING CHATGPT AND DEEPSEEK IN FINANCIAL FORECASTING: CROSS-REGIONAL EVIDENCE FROM TURKEY, EUROPE, AND THE UNITED STATES

Milad Stanikzai, Ali Bayrakdaroğlu

322-341
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DETERMINANTS OF ENTREPRENEURIAL INTENTION AMONG FAMILY MEDICINE DOCTORS IN ESTABLISHING PRIVATE SPECIALIST CLINICS IN THE REPUBLIC OF SRPSKA/BOSNIA AND HERZEGOVINA

Darijana Antonić, Imran Aslan, Slobodan Stanić, Vesna Petković

342-358
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FINANCIAL PERFORMANCE MEASUREMENT IN BUSINESSES USING MCDM TECHNIQUES: AN APPLICATION ON BIST XKURY BUSINESSES (2015-2019)

Tuna Han Samancı, Baki Yılmaz

359-379
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EVALUATING WHEAT HEDGING EFFICIENCY USING PRECIOUS METALS: A PORTFOLIO ANALYSIS FROM VOJVODINA

Ivana Putić, Dražen Jovanović, Bojan Stoiljković

380-390
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SHAPING DIGITAL CULTURE FOR SUSTAINABLE COMPETITIVE ADVANTAGE: EVIDENCE FROM BOSNIA AND HERZEGOVINA AND BULGARIA

Jamila Jaganjac, Ibrahim Obhođaš, Tanja Gavrić, Valentin Vasilev

391-407
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HUMAN RESOURCE MANAGEMENT AND PERSONAL PROFESSIONAL DEVELOPMENT IN THE CASE OF GENERATIONS Y-Z WITH SPECIAL EMPHASIS ON ECOLOGY

Dino Slavica, Boris Dorbić, Esved Kajtaz, Damir Mihanović

408-421
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BEYOND DECLARATIONS: THE REALITY OF INCLUSIVE TRAINING IN POST-SOCIALIST EUROPE

Branka Zolak Poljašević, Simona Šarotar Žižek

422-437
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BUSINESS CYCLES IN BOSNIA AND HERZEGOVINA: CHRONOLOGY, VOLATILITY, AND SYNCHRONIZATION WITH THE BUSINESS CYCLES OF ITS MAJOR TRADING PARTNERS

Marijana Nikolić

438-453
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THE GREEN PURCHASE AWARENESS OF CROATIAN YOUNG ADULTS’ CONSUMERS

Sanja Knežević Kušljić

454-467
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HUMAN DEVELOPMENT IN THE WESTERN BALKANS: A PANEL ANALYSIS OF GROSS DOMESTIC PRODUCT, LIFE EXPECTANCY, AND SOCIOECONOMIC INEQUALITIES

Imran Aslan, Darijana Antonić, Milka Stojkić, Slobodan Stanić

468-489
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THE INTERPLAY OF MANDATORY CORPORATE SOCIAL RESPONSIBILITY EXPENDITURE AND CREDIT RATINGS

Heena Sumit Bhalotia, Mohd Merajuddin Inamdar, Kıymet Tunca Çaliyurt, Ashok D. Wagh

490-499
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AI-DRIVEN TRANSFORMATION IN PUBLIC ADMINISTRATION: GOVERNANCE CHALLENGES AND INSTITUTIONAL CAPACITY IN BOSNIA AND HERZEGOVINA

Merima Tanović, Nevenko Vranješ

500-513
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MODEL FOR ENHANCING E-BUSINESS IN TOURISM ENTERPRISES BASED ON BRAND AND SOCIAL MEDIA: THE CASE OF THE REPUBLIC OF CROATIA

Slobodan Ivanović, Angela Milenkovska Klimoska, Viktorija Trajkov, Ljupčo Milenkovski, Suzana Doljanica

514-529
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AN EMPIRICAL ANALYSIS OF THE IMPORTANCE OF FARMERS’ MOTIVATION AND AGRICULTURAL INNOVATION FOR THE DEVELOPMENT OF AGRICULTURAL HOLDINGS IN THE REPUBLIC OF NORTH MACEDONIA

Viktorija Trajkov, Filip Simonovski, Angela Milenkovska Klimoska, Oliver Momčilović, Dragan Doljanica

530-545
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THE IMPACT OF BUSINESS, ADMINISTRATIVE AND MACROECONOMIC FACTORS ON GDP GROWTH IN THE WESTERN BALKAN COUNTRIES: A PANEL DATA ANALYSIS

Zoran Milosavljević, Mirjana Landika, Nina Uremović

546-561
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HOUSEHOLD MATERIAL STATUS AND CONSUMPTION PATTERNS: IMPLICATIONS FOR DIFFERENTIATED MARKETING STRATEGIES

Nina Uremović, Mirjana Landika, Vanja Sredojević, Nenad Simić

562-573
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ALGORITHMIC PERSONALIZATION IN DIGITAL MARKETING: A COMPARATIVE ANALYSIS OF THE IMPACT ON CONSUMER ENGAGEMENT AND LOYALTY

Vanja Sredojević, Živana Kljajić

574-584
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CRYPTOCURRENCY ADOPTION ACROSS ECONOMIES: A COMPARATIVE ANALYSIS OF MACROECONOMIC, TECHNOLOGICAL, REGULATORY, AND INSTITUTIONAL DETERMINANTS

Zrinka Lacković Vincek, Vladimir Kovšca, Suzana Keglević Kozjak

585-597
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UNFAIR COMPETITION IN EUROPEAN SUPER LEAGUE COMPANY CASE

Milutin Trnavac

598-611
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